Our clothing line is a tribute to the rogues, weirdos and the underdogs.
Founded by Aida and Amy who crossed paths in Southampton – work mates who became best mates. Both exasperated from confusing societal expectations, disappointing humans and having to dilute themselves in order to create hollow connections with people.
Aura Indigo was born from a spark of rebellion and shared frustration. Two starving artists trying to break free from the grind and cultivate a safe space. For the past eight years we’ve poured our hearts into the brand. Each piece of the collection, we draw upon our personal journeys, jokes and quotes.
Our commitment to sustainability and ethical practices runs deep and we ensure every garment is made from organic cotton or recycled materials. It’s about making choices that matter, for us and for the environment. Aura Indigo isn’t just about clothes; it’s about community, it’s about making a statement. Our pieces are crafted for those who want to express themselves freely.
It’s the belief that everyone deserves to feel seen and valued. To us this the true essense of balls to the wall PUNK. What drives us is more than just fashion. We know what it’s like to feel like you’re on the outside looking in. We dream of creating spaces where people can gather, connect, and support one another, all while expressing who they truly are. Our dreams are neverending and our passion is visible in every design we create.We understand that true connection comes from shared experiences and genuine relationships.
Reciprocity is what we strive to cultivate within our community. Our values embrace the unconventional, celebrate the fearless and dedicate space to feel HEARD from the depths of your bones.
So, whether you’re an artist, a dreamer, or simply someone who refuses to fit into a predefined box, our collection is here to outfit your journey.
We cater to all sizes and styles. Gender doesn’t live here! – where what you want. Born and based in England, raised around the globe. We offer worldwide delivery.
Join us at Aura Indigo we no longer shy away from what makes us unique, we embrace it.
